Product Information

Specification	Details
Brand	E45
Product Name	E45 Rich 24H Cream
Product Type	Rich Moisturising Cream / Body Moisturiser
Size	400ml
Application Area	Face, hands and body
Skin Type	Dry, very dry, sensitive and normal-to-dry skin
Gender	Unisex – suitable for men and women
Texture	Rich, creamy and moisturising; designed to absorb while leaving skin soft
Fragrance	Fragrance-free
Key Ingredient	Evening Primrose Oil, Glycerin, Sodium PCA, Hydroxyethyl Urea, Vitamin E
Main Concern	Dryness, roughness, tightness and loss of skin moisture
Recommended Use	Daily moisturisation, especially after bathing

E45 Rich 24H Cream is an intensely moisturising daily cream created for skin that needs extra hydration and care. It helps replenish moisture and keep skin feeling soft, smooth and comfortable throughout the day.

Enriched with Evening Primrose Oil, the cream helps nourish the skin while moisturising ingredients such as glycerin and sodium PCA help attract and retain moisture. Its rich formula is suitable for dry and sensitive skin and can be used on the face, hands and body. 

Skin Concerns

• Dry and dehydrated skin

• Very dry skin

• Rough or flaky skin

• Tight-feeling skin

• Sensitive skin

• Loss of moisture

• Skin that feels uncomfortable after bathing

Key Ingredients & Their Benefits

Evening Primrose Oil – Helps nourish dry skin and supports a softer, more supple feel.

Glycerin – A humectant that helps attract and retain moisture in the skin.

Sodium PCA – Helps maintain the skin's moisture balance.

Hydroxyethyl Urea – Helps improve hydration and the smoothness of dry skin.

Dimethicone – Helps reduce moisture loss and leaves the skin feeling smoother.

Tocopherol (Vitamin E) – Provides antioxidant support while helping condition the skin. 

Recommended Use

Apply generously to clean skin as often as required, paying particular attention to dry areas. For best results, use daily, preferably after bathing while the skin is clean and slightly damp. It can be used on the hands, body and face. 

Why You'll Love It

•  Provides long-lasting moisturisation

• Helps replenish dry skin

•  Contains nourishing Evening Primrose Oil

•  Helps leave skin soft, smooth and supple

•  Suitable for the whole family

•  Suitable for sensitive skin

•  No added fragrance or colour

•  Dermatologically tested

•  Rich moisturisation designed to last up to 24 hours
  when you will start noticing changes
  You may notice softer, more comfortable and better-hydrated skin from the first applications. With consistent daily use, the skin's overall softness and suppleness can improve progressively. One retailer notes that consistent use may improve skin texture in around three weeks, although individual results vary.
  Key Benefits

1. Deeply moisturises dry skin.

2. Helps maintain the skin's moisture barrier.

3. Relieves the feeling of tight, dry skin.

4. Helps improve softness and suppleness.

5. Nourishes dry and sensitive skin.

6. Helps reduce the appearance of rough, flaky skin caused by dryness.

7. Provides convenient daily moisturisation for the face and body.

Frequently Asked Questions

Q: Can E45 Rich 24H Cream be used on the face?
Yes. The product directions indicate that it can be used on the face, hands and body.
Q: Is it suitable for sensitive skin?
Yes. It is dermatologically tested for dry, sensitive skin and is fragrance-free.
Q: Can men use E45 Rich Cream?
Absolutely. It is a unisex moisturiser suitable for both men and women.

Q: Is E45 Rich Cream good for very dry skin?
Yes. It is specifically formulated as a richer moisturiser for skin requiring extra hydration and care.
Q: Does E45 Rich Cream contain fragrance?
No. The product is advertised as having no added fragrancex
Q: Can I use it every day?

Yes. Daily use is recommended for best moisturising results.
Q: Can children use E45 Rich 24H Cream?
The manufacturer's retail information states that it is suitable for the whole family, including infants from 3 months; follow the product packaging for the specific market you're selling.